“Broadband speeds are a major source of dissatisfaction for UK broadband customers,”
I would imagine that since the start of the internet revolution, the statement above would have summed up perfectly the experience that many people have when trying to the surf the internet. Whether it be downloading music (legally of course), streaming your favourite sit-com from BBC iPlayer or simply trying to access Google, thousands of people everyday are greeted with the blood boiling image of everyone’s favourite egg-timer and a very interesting interpretation of last night’s MasterChef epidsode.
Moving into the 00’s and the dawn of the technological revolution, you will do very well to live 24 hours without being subject to expensive advertising campaigns from recognised providers such as BT and Virgin Media inviting you to travel to a ‘more exciting place to live’ than will help take your broadband speeds to ‘infinity’ and beyond’.
Brilliant, so no more egg-timer and a broadband connection faster than the Jamacian 4 x 100m relay team? Well actually, no..
This week has seen a flurry of media coverage surrounding comments by OfCom, criticsing the methods that telecoms giants such as BT use when advertising broadband services and proposing that companies should advertise ‘Typical Speed Rates’.
“We have real concerns with their approach. Broadband speeds vary from line to line and so it is meaningless to use one speed for advertising. That is why we use the term ‘up to’
John Petter, Managing Director, BT
Granted that the term ‘up to’ is used, but more often than not, at the bottom of the page where not even 20/20 vision would provide any real advantage. As the debates continues and consumers start to evaluate their own broadband situation, what should you look forward when deciding on a broadband package for your business?
Here are the Lily’s Team Top 3 Tips for understanding broadband:
Know Your Limits: In very simple terms, the speed of your broadband will depend on how far away your location is from the local BT exchange. No matter what package you sign up for, you will be limited by your distance and the services that are enable at your local exchange. Websites like Sam Knows are great for giving you information on your area and what speeds you can achieve, check it out.. You may be surprised.
Be Realistic: Do you really need a 20MB broadband connection? Many everyday business processes actually only ever require a small portion of bandwidth and unless you are a large organisation with numerous staff, then ask yourself the question ‘Do l really need 20MB or would you be better off with a different package that will save me money?’
Contention: So you have been checked your speed, evaluated your needs and are now ready for your perfect broadband package. As many processes now start with, a quick Google search brings up a list of options all offering low rental with fast speeds; is this all too good to be true?
Many broadband packages are subject to high contention ratios, which in English means that you contend for the broadband service with on average around 10-12 other customers in your local area. So when Jimmy next door plays on his PS3 and the business upstairs are surfing YouTube all day, what impact will this have on your experience? Always ask the question about contention because afterwards it may be too late!
We hope that you have found this article useful and that next time you see the invite to a ‘more exciting place to live’, take a second to ensure that you won’t end up having to install your own broadband cable like the lovely folks in the article below..
Sales Engineer, Lily Systems
About Lily Systems
Lily Systems, the Voice & Data Specialists bring together a team with over twenty years experience in IP Networking and Communications. Our goal is to work closely alongside our clients to understand their needs and introduce the most appropriate and advanced technology on the market for converged IP applications and unified communications solutions.
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