What do you think of when confronted with the words marketing for your business?
The dictionary gives this explanation, “the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing and selling.”
Many of us when we train for a profession, such as plumber, electrician, or beautician aim to set up our own businesses and whilst the majority of our focus is on the actual work we will be carrying out for people, often the act of getting business itself is overlooked or neglected.
This is where marketing comes in. Finding new customers and clients is paramount to the success of our venture and setting out an ongoing, consistent plan of how to bring in new business, while still carrying out great customer care and service, is vital to the lifeblood of our business.
Today’s marketing can often seem intimidating due to the technical aspects of finding your way round websites, tackling search engine optimisation, and heaven forbid … exposing yourself on Facebook and dealing with all those inane tweets on Twitter!
Many people profess to hating the idea of sales and marketing, often bracketing the two together, saying they are not salesmen or marketers, yet remain dependent upon new business.
So how to overcome those fears, so that you can enjoy your business, safe in the knowledge that you have a plan that addresses how you get new business each and every day, but that doesn’t rule your life or add to your already busy schedule?
The key is in having a workable plan that helps you manage your business marketing in an every day way. A website doesn’t have to cost the earth, in fact many expensive websites are no better at getting you found on the internet than ones that cost a few pounds by comparison.
Getting a blog set up so that fresh, unique content is being published on a regular basis can be the difference between being found in the natural search results of the search engines. Creating content that informs and entertains your customers will be enough to get the ball rolling. Talking about the passion you have for your business that can help others is addictive.
Let me show you how to use your business passions to create a steady stream of new business for your business. I invite you to download the complimentary report, “Top 7 Mistakes People Make When It Comes To Social Media and How To Avoid The Pitfalls” from my website, where you can find many articles on marketing for small businesses.
I look forward to connecting with you soon, perhaps you may like to check me out on Facebook for more social media for business tips and ideas.