Will Kintish, networking expert, notes the importance of a good business card, and discusses several ways in which a business card can fail to do its job.
Firstly, when a business card only has a mobile phone number on it.
Next, when there is no postal address on the card.
Finally, when there is no website link on the card.
These can all be seen as unprofessional, and thus are unlikely to gain business. Kintish finishes by asking “What do you want people to think of you as they empty their pockets, wallets and handbags?”
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